AdsInvestigator is a professional Google Ads audit platform built by the team at BnB Digital Marketing — a performance marketing agency that has managed millions in ad spend across hundreds of accounts.
Most Google Ads accounts waste 20–40% of their budget on irrelevant clicks, poorly matched keywords, and campaigns with broken conversion tracking. Google's own recommendations often make this worse — pushing broad match, smart bidding, and budget increases that benefit Google's revenue, not yours.
AdsInvestigator gives you an independent, conversion-first audit. It connects directly to your Google Ads account via the official API (read-only), analyses your data, and delivers plain-English findings with exact dollar amounts attached to every issue.
Wasted Spend Detection
Identifies zero-conversion campaigns and budget leaks with exact dollar amounts
Search Term Analysis
Finds irrelevant queries draining your budget and negative keyword gaps
Tracking Health
Diagnoses missing conversion tags, duplicate tracking, and attribution issues
Google Filter
Classifies Google's own recommendations as helpful, risky, or ignore
BnB Digital Marketing is a performance marketing agency specialising in paid search and Google Ads management. We built AdsInvestigator out of frustration with the lack of honest, independent audit tools — most tools either regurgitate Google's own suggestions or produce generic reports that don't connect findings to actual business outcomes.
AdsInvestigator is the audit tool we wished existed. It reflects the same methodology we use when auditing client accounts: start with conversion tracking, identify wasted spend, question every Google recommendation, and always tie findings to revenue impact.
AdsInvestigator connects to your Google Ads account using the official Google Ads API with read-only access. We request only the adwords scope and never create, modify, pause, or delete any campaigns, keywords, ads, or settings.
Your Google Ads data is used solely to generate your audit report. We do not sell data, share it with third parties, or use it to benchmark against other accounts. You can disconnect and delete your data at any time.
AdsInvestigator is not affiliated with, endorsed by, or sponsored by Google LLC. Our recommendations are independent and designed to serve your business goals, not Google's revenue targets.
Questions about the platform, your audit results, or Google Ads in general? We're happy to help.